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What a Brand Tracker can do for a Business

The term ‘brand tracker’ can seem quite hi-tech and almost intimidating to a growing business. Yet, as a business grows, its market research must become more nuanced and more equipped for where a business and its brand want to venture to, not where it has come from. To try and make this term more understandable, we will look at what the specific goal of brand tracking is, and what makes it such a useful too ...

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