Lately, I have noticed statistics glorifying the importance of a company’s mobile marketing strategies.
Businesses are always evolving to the changing of times. In order to reach new customers businesses need to enhance their mobile marketing tools. The following top 5 must-have mobile marketing tools for businesses will enlarge their market and growth of their business. The power of mobile marketing is undeniable and is here to stay.
#1: Strong Twitter Presence
Okay. I admit it. I love Twitter! People often describe the social network as a creepy popularity contest. However, Twitter allows the general public to communicate closely with businesses and celebrities. Often times on Twitter, when individuals like a company they can endorse the product for free.
For instance, if I just bought a new pair of Levi’s Jeans, I am going to tweet it out to the whole world! Now everyone knows that I bought Levi’s Jeans and the product and company name are now embedded in the minds of countless followers. Furthermore, when companies advertise sponsored links on Twitter they are directly reaching the customers that buy their products.
Additionally, something that will really boost a business’s reputation is:
1) Lots of followers. It is important to show that you have a strong twitter following. Don’t even try to cheat and buy ten thousand followers either, most users don’t take too kindly to that.
2) When companies are endorsed by celebrities on Twitter people are more willing to look into the product and buy it.
3) Often times companies will offer special deals for their Twitter followers that make them think they are part of an ‘elite’ or ‘exclusive’ group of people. If people have incentive to buy the product, such as a $5 Off Coupon, then you have not only sold more units but gained a possible loyal customer.
Twitter is important and personally I believe that customers within the age range of 13 to 24 are shifting from Facebook to Twitter as their main social network of choice.
#2: Aesthetic and Easy Design
Besides having a strong Twitter and Facebook page it is important to have a well-designed website. The website needs to be aesthetically pleasing to the eye as well as easy to work with. If I can’t figure out how to navigate through a webpage I move on to the next website.
That quick. Businesses can lose customers that quick, even if the product they offer is superior to others on the market. Spend money and time on a well-done webpage and you will reap all the benefits.
#3: Facebook Advertisements and Page
It is no secret that Facebook is no longer just a social network. People across the world use Facebook to communicate with family and friends and to play interactive games, but also it is used by mainly students as a way to communicate with classmates.
Teens use Facebook to create closed group pages for the classes they are enrolled in to discuss homework assignments, quizzes, tests, you name it! On average teens spend four hours a day or more on Facebook. It is extremely important for business to take advantage of this opportunity.
People hate to be over-whelmed with ads that do not pertain to them. If companies can offer incentives for users to notice their advertisements and their Facebook page they will respond positively.
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#4: QR Codes
Everywhere I go I see OR Codes! I read a magazine, what do you know an OR Code. I am ordering a drink at Jamba Juice and what do I see on a poser…an OR Code! For those who don’t know what they are, OR Codes are square barcodes that smart phone can scan.
Once scanned these OR Codes lead customers to the company’s website or an online coupon. These codes can help companies reach customer whenever they want. If a business can get customers to sign-up for their email newsletters and deals, they now have the contact information of the customer.
In addition, if you offer deals with the OR codes people will have more incentive to buy your product, share it with their friends (via Twitter), and expand your business.
#5: Text Message!
Lastly, many companies are starting to use direct text messaging. They will say text ‘U000’ to Chipotle and receive ‘exclusive’ deals and news of the company. As I said before, we live in a world where the Internet is in our pockets. We never leave anywhere without our phones.
If a company can reach me through text message and give me an ‘exclusive’ deal, I will go out of my way to use the coupon before it expires. It reminds me that, hey, I love Chipotle and I want it right now. I have a coupon. I am hungry. Bam! I just bought a burrito and now I am sharing it on every social networking site known to man.
Image credit Cheap photos
Bamidele is a 25 year old blogger and freelance writer. He is also available on zinzz @bemidele.