Albanian Journalism

Business Alignments Towards Charity Benefits The Community At Large

Community service always refers to benefiting the community either in cash or in kinds. There are many who associate themselves with different aspects of community development, not just because of the tax benefits, but solely of their generous nature, and the urge to do good to the society. They work hard for the community irrespective of race, religion or tradition. Any nation filled with like minded philanthropic people and equipped with enough resource to put the services in proper use, progresses way beyond to work and create an environment which is much healthier for the natives to live. With a steady progress of the philanthropic culture, the world is really moving forward to being a global village with one community serving to stabilize the less privileged communities throughout the world.

There’s a proverbial humor which says, God created man, took some time, and then created a businessmen. Although this is something which is always taken on a lighter note, but to some extent, this does hold true. The businessmen think, eat and live a life different from the commoners. Why is such a topic brought amidst the discussion of charity. Obviously it isn’t an abrupt intervention. It is found that some of the renowned business houses make huge amount of charitable donations every financial year. That’s really kind of them, but surely it isn’t cent percent business perspective that work behind.

Charles Phillips’ wife is one such social figure who has indulged in several such charitable activities helping the under privileged finding their own rays of hope. She has been doing this for years and does it with a great heart. Experts in the industry after a thorough analysis have reported that it’s not solely philanthropic zeal that makes large businessmen indulge in charities and fund raising programs. Any business makes their living on the sales figures, and nothing transpires until and unless the sales is made. Hence the marketing strategies play an important role in the business. It’s the effective marketing strategies applied by the businessmen, that will determine how strong are these business grow.

As a result of it, these businesses opt to align themselves with charities that have big picture presence in the market. They find long series of benefits in doing charitable projects in several underdeveloped parts of their community. Although they are being termed as strategic philanthropy, the essence never gets lost. For a matter of fact, it not only changes the business scenario, but also boosts up the employees morally.

Charles Phillips’ wife believes that such philanthropic activities serve both the purposes with just one act. The businesses for sure receive more and more recognition due to these charitable functions, and hence tends to attract more business towards themselves. And while they earn more, they somehow remain obliged to donate to the charities again. Since a great section of the finance is found to transfer hands, the economy finds a constant roll in the market as well. All businesses have got some responsibility towards the society and it holds true for every communal benefits.

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