Albanian Journalism

Optimize Your Website Regularly

Most of us enter the SEO game only once that is when we launch our website and then forget to optimize our website as we fail to understand the need of optimization on regular basis.
SEO is not a quick coat of paint before calling the house ready for occupation and then leaving it the same way till it starts to peel off. SEO is a science with which your website talks to the search engines in the language that it understands, SEO is a long life mentality, a permanent filter for looking at a website through the eyes of a search engine.

Optimizing becomes utmost important when you go for redesigning your website. When going about the redesigning process you need to be very careful regarding the structure of your pages, redirecting your URL’s and your content.

While redesigning you will require to keep some old things while discard many so redesign optimization includes keeping the required links, pages, contents and making changes flow seamlessly so that re-launch doe not harm your website rankings or business.

Adding new content is like providing bread and butter to the website. If you don’t add new content to your website on regular basis, slowly you will start losing visitor interest and slowly you will also lose website ranking from the search engines.

However, as important it is to add new content to the website, equally important it is to synchronize the added content with the existing content because if that does not happen it will form a clutter and if the presence of the new content is not found by the visitor, it will give a negative view of website to the search engines defeating the idea of adding new content.
Circumstances for your website change on an everyday basis. Rankings are gained and lost everyday so is the need to optimize the website. One day your website may be ranked 50th for your industry or topic while on the next day it could be 100th or 10th. Both these situations need careful understanding and review of contents and structure.

Optimization becomes necessary after every some while and especially when you have not revisited pages of your website on a regular basis. Need to change or modification to existing content becomes necessary because after every short while content becomes old and defunct which needs to be rejuvenated and structured so that people who visit the page find content of importance and feel the need to revisit when need arises.

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